Day 4 Track 2

Welcome Remarks

Sorena Nadaf, MS, MMI, President Precision Oncology and Chief Data Officer, Integra Connect

Hosting a Successful Men’s Health Screening: Strategic Alignment of Health Communication via Culturally Tailored Media, Marketing, and Community Engagement Efforts

Kearston L. Ingraham, MPH, Program Evaluator, Duke Cancer Institute
Angelo Moore, PhD, MSN, RN, NE-BC, Program Manager, Office of Health Equity, Duke Cancer Institute

Health equity is an urgent area of focus. Hear effective strategies to target your outreach and prevention efforts to underserved patient populations and engage community leaders. Understand how to leverage stakeholder insight and expertise to develop effective recruitment campaigns, social media messaging, and marketing efforts.

Experience of a Large Cancer Center Adjusting to COVID-19

Teri U. Guidi, MBA, FAAMA, Chief Executive Officer, Strategy & Innovation, Adaptis Oncology Consultants
Georgina Rodgers, BSN, RN, OCN, NE-BC, Director, Clinical Cancer Services, Cleveland Clinic Taussig Cancer Institute 

Learn practical strategies to successfully convert in-person visits and services to virtual engagements. Understand the impact that a virtual care model can have on your operations, policies, billing, and reimbursement. Benefit from the experience of the Cleveland Clinic Taussig Cancer Institute in areas such as innovative staffing patterns and models; care coordinator telephone outreach; documentation and coding education for staff; and how to realize capacity reduction that allows for social distancing while meeting patient demands.

Clinical Pathways as a Means to an End: Driving Value Across Your Cancer Center

This session is sponsored by Elsevier/Clinical Path

Mark Wojtowicz, MS, MBA, Administrative Director, Oncology Research and Innovation, Geisinger Cancer Institute 

Cancer centers use clinical pathways as an effective strategy to innovate and reach quality improvement goals. Learn how you can apply pathways into your operations to make care standardization part of your infrastructure, enable multidisciplinary care coordination, initiate palliative care at the right time in the right way, and tap into data for actionable insight into practice performance.