Cultivating Care: Growing Sustainable Financial Advocacy Programs to Better Serve Patients

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For people living with cancer, the financial challenges of treatment can create significant burdens across the continuum of care. In this webinar, Dr. Margaret Liang will explore some of the drivers and sources of financial toxicity for patients and shed light on the Association of Cancer Care Centers Financial Advocacy Services Guidelines, an evidence-based framework developed by experts and patient advocates to prevent, detect, and mitigate financial hardship during cancer care. Learn how the guidelines, which include an assessment tool that identifies program gaps and opportunities, offer cancer care centers a customizable pathway to expand their capacity to equitably serve patients with cancer.

Lori Schneider

Oncology Operations Manager

Green Bay Oncology

Lori Schneider is an Oncology Operations Manager at Green Bay Oncology, and has worked in healthcare for over 25 years. She joined Green Bay Oncology as a receptionist, later transferring to their billing department where she worked in accounts receivable. In 2006 Ms. Schneider transferred back to the clinic setting and developed the financial counseling role. In her role as Oncology Operations Manager, she currently oversees financial counseling, social work, medical records, site management, credentialing, and physician scheduling. She also serves as the Chairperson for the Northeast Wisconsin Technical College Health Navigation Program.

Ms. Schneider has presented at conferences on the importance of financial counseling in the oncology clinic; what it looks like to have a centralized team that cares for all of the patient’s financial and insurance needs, including all authorizations; and the importance of utilizing pharmaceutical and specialty pharmacy representatives to enhance your program. Lori and her team have assisted cancer programs nationally and locally helping them establish financial counseling programs.


Margaret I. Liang, MD, MSHPM

Gynecologic Oncologist and Health Services Researcher

Cedars-Sinai Medical Center

Margaret “Maggie” Liang, MD, MSHPM, is a gynecologic oncologist and health services researcher at Cedars-Sinai Medical Center, Cedars-Sinai Cancer Center in Los Angeles, Calif. Her research focuses on developing interventions to address patient and caregiver financial toxicity, and she has several years of experience helping with developing a financial navigation program at the O’Neal Comprehensive Cancer Center at the University of Alabama at Birmingham (UAB). 

Dr. Liang serves as the network relations lead for the Emotional Well-Being and Economic Burden (EMOT-ECON) Research Network, which aims to establish a national network of stakeholder members to advance science on the economic consequences of disease, as well as its impact on patients’ emotional well-being. She completed an obstetrics and gynecology residency at The Ohio State University and a gynecologic oncology fellowship at Cedars-Sinai Medical Center and the University of California Los Angeles (UCLA). Dr. Liang also earned a Master of Science in Health Policy and Management from UCLA.

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